Phoenix name new CEO

Phoenix name new CEO

Saturday, March 22, 2025

"The club has great ambitions in every department."

The South East Melbourne Phoenix have appointed Simon Derrick as the club’s new CEO.

Derrick joins the Phoenix from the Richmond Football Club, where he has served as General Manager of Commercial Operations and Stakeholder Management since 2009.

He holds a wealth of experience in executive positions across various sporting organisations, with a strong background in commercial operations, marketing and stakeholder engagement.

“I’ve watched the Phoenix and the NBL from afar and have long admired the growth and the momentum both are enjoying, as well as their intrinsic ties to the community,” Derrick said.

“The club has great ambitions in every department and already has strong foundations in place to thrive from, so I’m excited to help the organisation flourish.

“I am also looking forward to connecting with our members, supporters, staff, sponsors and ownership group in the near future to fully engross myself in the Heartland.”

Phoenix Owner, Romie Chaudhari, welcomed Derrick to the club.

“We’re very excited to have Simon join us as we continue to grow both on and off the court, and we look forward to utilising his wide-ranging business expertise at the Phoenix,” Chaudhari said.

“This was a much sought-after role and Simon stood out above the rest in an extremely competitive and highly talented field, so I’d like to offer my congratulations to him.

“Finally, I’d like to take this opportunity to thank Anoop Singh who stepped into the interim Chief Executive role seamlessly and led the team with aplomb over these last few months.”

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